To be completely honest:
It all started as a side hustle.
I never believed that I could actually monetize Instagram to 4-5 figures a month and I was just playing around for over 2 years. After a long time I discovered the correct growth hack strategies and business just blew up.
I quit my job as a social media team leader where I spent over $700,000 on Facebook ads and jumped on Instagram generating almost 250,000 followers within less than 11 months without spending $1. And the best?
From my experience I can 100% say that every follower is worth at least $1 a year. Build an audience of 100,000 people, develop a good product and you're about to create a 6-figure business. It's no magic, just work.